Made O'Meter
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Lord Nelson is a well-established private label brand specifically created for and owned by the German discount supermarket giant, Lidl. The brand caters to tea enthusiasts by offering a wide variety of herbal, fruit, and traditional black or green teas at competitive price points.
Originally developed in Germany to serve the Lidl retail network, the brand has expanded its presence across Europe and other international markets where Lidl operates. The herbal ingredients, such as ginger and mint, are typically sourced from global suppliers, and the production/packaging often takes place in various European locations depending on the specific regional distribution hub.
As a private label, Lord Nelson is owned by the Schwarz Gruppe, a multinational retail group based in Neckarsulm, Germany. The Schwarz Gruppe is one of the largest retailers in the world, also owning the Kaufland hypermarket chain. This structure ensures that Lord Nelson products remain exclusive to Lidl stores, maintaining a high level of supply chain control and value for consumers.
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