Craft Sportswear Apparel

Craft of Scandinavia is a renowned Swedish brand specializing in technical sportswear. Founded in 1973 by Anders Bengtsson in Borås, Sweden, the brand initially gained fame through its innovative moisture-wicking base layers designed for pilots and later for endurance athletes.

Today, the brand is part of the New Wave Group AB, a Swedish growth company that designs, acquires, and develops brands in various markets. While the design and technical development remain rooted in Sweden, manufacturing is carried out in multiple countries across Asia and Europe to optimize production and distribution. Craft remains a leader in functional apparel for cycling, skiing, and running worldwide.