Super Coffee

Super is a well-known brand specializing in instant beverages, particularly its popular 3-in-1 coffee mixes. Founded in 1987 in Singapore, the brand quickly expanded across Southeast Asia, becoming a household name in markets like Thailand, Malaysia, and Myanmar. The brand is recognized for its convenience and wide variety of flavor profiles adapted to regional tastes.

In 2017, the brand underwent a significant ownership change when it was acquired by the Dutch beverage giant Jacobs Douwe Egberts (JDE). Today, under the entity JDE Peet's, Super remains a leading brand in the instant coffee segment. While the brand originated in Singapore, manufacturing now occurs across several regional hubs to serve global demand, including state-of-the-art facilities in Malaysia, Thailand, and China, ensuring that the products meet both local preferences and international quality standards.