SBP Multi-Insecticide

SBP is one of Brazil's leading household pest control brands, known for its extensive range of insecticide products. It was originally developed as a local solution to combat tropical insects and became a household name due to its 'Triple Protection' formula. The brand's history is deeply rooted in the Brazilian market, focusing on efficacy against flies, mosquitoes, and ants.

Currently, SBP is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. While the brand is quintessentially Brazilian in its market identity, its manufacturing and global strategy are managed by Reckitt's international network. Today, the majority of the products sold in Brazil are manufactured locally to serve the domestic demand efficiently, while falling under the corporate umbrella of a company headquartered in the United Kingdom.