Native Deodorant

Brand History and Origin

Native was established in 2015 by Moiz Ali in San Francisco, California. The brand emerged as a direct-to-consumer pioneer, focusing on providing 'clean' personal care alternatives. It gained significant popularity for its effective aluminum-free deodorants and minimalist, ingredient-transparent philosophy.

Strategic Acquisition and Global Expansion

In 2017, the consumer goods titan Procter & Gamble (P&G) acquired Native for approximately $100 million. This acquisition marked one of P&G's first major moves into the direct-to-consumer boutique brand space, allowing Native to scale its distribution from online-only to major retail shelves across North America and beyond.

Manufacturing and Ownership Today

Native operates as a subsidiary under the Procter & Gamble umbrella. While the brand maintains its independent aesthetic and formulation standards, its manufacturing is primarily centered in the United States, utilizing P&G's vast supply chain infrastructure to meet global demand. The brand remains headquartered in its original home of San Francisco, maintaining its core values while benefiting from the logistical power of its Cincinnati-based parent company.