Made O'Meter
Discover where a brand or product originates
Cirio is an iconic Italian brand with a heritage dating back to 1856 when Francesco Cirio pioneered the commercial canning of vegetables to preserve freshness. The brand is synonymous with high-quality Italian tomatoes, and its chopped tomato products (Polpa) are globally recognized staples in Mediterranean cuisine.
Today, Cirio is owned by Conserve Italia, a massive European agricultural cooperative based in San Lazzaro di Savena, Italy. Because Conserve Italia is a cooperative, the brand is essentially owned by thousands of Italian farmers who supply the raw materials. The product shown is manufactured in Italy, ensuring that the tomatoes are processed close to the fields where they are harvested to maintain peak flavor and nutritional value. This vertically integrated model from field to can is a core part of the brand's identity and quality assurance.
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