Vimto Squash

Vimto is a popular fruit juice drink originally created in 1908 in Manchester, United Kingdom. Originally marketed as a health tonic or 'Vim Tonic', it evolved into a widely consumed soft drink and squash known for its unique blend of grapes, raspberries, and blackcurrants flavored with a secret mix of herbs and spices.

The product is primarily manufactured in the United Kingdom to serve the domestic and international markets, though it is also produced under license in several other countries, particularly in the Middle East and Africa, where the brand has a significant cultural presence.

Vimto is owned by Nichols plc, a British company headquartered in Newton-le-Willows, Merseyside. The company manages the global rights to the brand, overseeing both local production in the UK and licensing agreements worldwide. It remains one of the UK's most successful and recognizable beverage brands.