Floralys Premium Pocket Tissues

Floralys is a private label brand exclusively developed for and sold by the German international discount retailer Lidl. The brand offers a variety of paper products ranging from bathroom tissue to kitchen towels and pocket tissues, positioned as a high-quality yet affordable alternative to major global brands.

Because Floralys is a private label, manufacturing is typically outsourced to various paper processing plants across Europe and other regions depending on the specific retail market. The brand is ultimately owned by the Schwarz Gruppe, a massive German multinational retail group that also operates the Kaufland chain. Based in Neckarsulm, Germany, the Schwarz Gruppe is one of the largest retailers in the world, managing the entire lifecycle of its private labels from procurement through its extensive logistics network.