Calm magnesium supplement

Natural Vitality Calm is a well-known dietary supplement brand best recognized for its magnesium citrate powder designed to support stress relief and relaxation. The product was originally developed by Peter Gillham in 1982, who founded Natural Vitality to promote the health benefits of magnesium. The brand gained significant popularity in the health and wellness sector for its effervescent drink mix formula.

Over the years, the brand transitioned from a founder-led business to being part of a larger corporate portfolio. Today, Natural Vitality is owned by Nutranext, which was acquired by the global consumer goods giant The Clorox Company. While Clorox is historically known for cleaning products, its acquisition of Nutranext marked a strategic expansion into the health and wellness industry. The product continues to be manufactured primarily in the United States, maintaining its status as a staple in the vitamin and supplement aisles of major retailers worldwide.