Made O'Meter
Discover where a brand or product originates
Poco Loco is a prominent European brand specializing in Mexican-style food products. The brand was originally established in Belgium in 1994, focusing on the production of tortilla chips, wraps, and various salsas and condiments meant for the retail and food service industries.
While the company originated in Belgium, Poco Loco is now a key part of the international food group Paulig. Paulig is a Finnish family-owned company established in 1876, known for its expertise in coffee, spices, and ethnic food. Under Paulig's ownership, Poco Loco has expanded its reach significantly across Europe and beyond.
Manufacturing for Poco Loco products is diverse. While the core snacks and wraps are primarily produced in their high-tech facilities in Roeselare, Belgium, specific ingredients like jalapeños are often sourced and processed in multiple countries where the raw materials are grown—most notably Turkey or Mexico—depending on the season and supply chain requirements to ensure global distribution standards.
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