The Laughing Cow Original Cheese Wedges

The Laughing Cow (La Vache Qui Rit) is an iconic French brand of processed cheese products that was created by Léon Bel in 1921. Known for its distinctive red cow mascot and creamy texture, the brand has grown to become a global staple in the dairy snacks category. The brand's origin is rooted in the Jura region of France, where Fromageries Bel was first established.

Today, the brand is owned by the Bel Group, a major multinational cheese marketer headquartered in Suresnes, France. While the brand originated in France, it is now manufactured in approximately 30 different countries globally to satisfy international demand. The Bel Group remains under the majority control of the Bel family, maintaining its heritage while operating as a global leader in the healthy snack market.