Made O'Meter
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Fox Racing, often known simply as Fox, is a premier global leader in motocross and mountain biking gear. Founded in 1974 by Geoff Fox in Morgan Hill, California, the brand began as a small distribution business for European motocross parts before evolving into a high-performance apparel manufacturer. Its iconic fox head logo has since become synonymous with extreme sports culture and technical innovation.
While the brand was born and remains deeply rooted in California's racing scene, its manufacturing is distributed globally to maintain diverse supply chains, including facilities in Vietnam, China, and other specialized textile hubs. This ensures their technical protective gear, such as helmets and body armor, meets rigorous safety standards worldwide.
In a significant corporate milestone, Fox Racing was acquired in 2022 by Vista Outdoor Inc. for approximately $540 million. Following a corporate restructuring to separate its outdoor and sporting segments, Fox Racing now operates under Revelyst, the standalone outdoor products company of the Vista Outdoor portfolio, ensuring the brand's continued growth in the adventure sports market.
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