Lay's 3D's Bugles Bacon flavor

Lay's 3D's Bugles is a popular snack brand that features a unique cone-shaped puffed corn snack. Although Bugles were originally created by General Mills, the brand seen here is marketed under the Lay's name in several international markets including France (indicated by the French 'Goût Bacon' label). The snack is part of the Frito-Lay portfolio, which is the savory snack division of the global giant PepsiCo.

Manufacturing for these snacks occurs in multiple countries to satisfy regional demands, with production lines often located in the domestic markets where they are sold. As of 2024 and looking forward, the brand remains under the ultimate ownership of PepsiCo, one of the world's largest food and beverage corporations. This specific product line capitalizes on the global recognition of the Lay's brand to market innovative snack shapes and flavors across European and North American markets.