Guldfågeln Fresh Chicken Breast Fillet

Guldfågeln is one of Sweden's most well-known brands for chicken products, with a heritage deeply rooted in Swedish agriculture. The product featured is fresh chicken breast fillet, which is sourced and processed entirely within Sweden, as indicated by the 'Svensk Fågel' (Swedish Bird) certification visible on the packaging. This mark ensures that the poultry is born, raised, slaughtered, and processed in Sweden under strict animal welfare and hygiene standards.

The brand was originally founded in Mörbylånga on the island of Öland, Sweden, by the Janzon family. For decades, it has operated as a staple of Swedish grocery stores. Today, the brand is owned by Scandi Standard, a leading producer of chicken products in the Nordic region and Ireland. Scandi Standard is a publicly traded company headquartered in Stockholm, ensuring that the brand remains under Swedish corporate leadership while benefiting from a large-scale international infrastructure.