De Beukelaer Prinzen Rolle biscuits

Prinzen Rolle is one of Germany's most iconic biscuit brands, best known for its sandwich-style cookies filled with chocolate cocoa cream. The brand's history dates back to the early 20th century in Belgium, founded by Edouard de Beukelaer. It was famously named after the Belgian Crown Prince at the time.

Today, the brand is a core part of the Griesson - de Beukelaer portfolio, a leading European biscuit manufacturer. While the brand has Belgian roots, modern production is anchored in Germany, particularly at sites like Polch and Kahla. The brand maintains a strong market presence throughout Europe, particularly in Germany and the Netherlands, continuing its legacy of producing family-oriented sweet snacks.