Made O'Meter
Discover where a brand or product originates
This product is AH Bio 100% Whole Wheat Puffed Durum Wheat, a healthy breakfast cereal or snack option. It is a private label product from Albert Heijn, the largest supermarket chain in the Netherlands.
Albert Heijn was founded in 1887 in Zaandam, Netherlands, and has since evolved into a major global retail player. The 'AH Bio' line signifies that the product meets organic farming standards. While the raw durum wheat may be sourced internationally, the product is processed and packaged for the Dutch market.
Today, Albert Heijn is the flagship brand of Ahold Delhaize, a multi-national retail group formed by the merger of Ahold and Delhaize Group in 2016. The company is headquartered in Zaandam and maintains a dominant position in the Benelux food retail sector.
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