Soovbite Soft Chews

Soovbite is a specialized brand of medicated insect bite treatments and repellents designed to provide fast relief from itching and swelling caused by insect bites and stings. The brand is particularly well-known for its convenient 'Soft Chew' format and gel applications, which are formulated to be gentle yet effective for children and adults alike.

The brand is part of the Ego Pharmaceuticals portfolio, an iconic Australian company founded in 1953 by Gerald Oppenheim and his wife, Rae. As a family-owned enterprise, Ego Pharmaceuticals has maintained a strong commitment to local manufacturing, producing the vast majority of its skin care and treatment products at its state-of-the-art facility in Braeside, Victoria. This focus on Australian quality standards has helped the brand gain trust across global markets.

Ego Pharmaceuticals remains the ultimate owner of the Soovbite brand. The company is renowned for being at the forefront of dermatological research, developing hundreds of products including the famous QV Skincare and SunSense ranges. By keeping operations within Australia, the company ensures high-quality production standards and supports the local economy while exporting its products to over 20 countries worldwide.