Bjorg Organic Products

Bjorg is a pioneer in the European organic food segment, founded in 1988 in Lyon, France. The brand was established by Régis Pelen under the company Bonneterre, with a vision to provide nutritional and environmentally friendly food alternatives in mainstream supermarkets. Since its inception, the brand has focused on plant-based alternatives, whole grains, and ethical sourcing, becoming one of the most recognized organic labels in France.

Over the decades, the brand's ownership evolved as the organic sector consolidated. It became the flagship brand of the company Distriborg, which was later renamed Wessanen after being acquired. In 2019, the parent company underwent another transformation, becoming Ecotone after being taken private by a consortium. Today, Bjorg stands as a key pillar in Ecotone's mission to promote biodiversity through food.

Manufacturing for Bjorg remains concentrated in Europe, particularly in France and Italy, to maintain strict organic standards and minimize the carbon footprint of its distribution network. The brand continues to lead the market by adhering to Nutri-Score transparency and B Corp certification standards, reflecting its original French heritage and commitment to sustainable nutrition.