Redbird strike on box matches

Redbird is an iconic Canadian brand of matches that has been a household staple for generations. Originally established by the Eddy Match Company in Canada, the brand became synonymous with reliability and domestic utility, particularly known for its strike-on-box safety design and distinctive bird logo.

Over the years, the brand transitioned through corporate acquisitions. After the closure of domestic manufacturing plants in Canada, the Redbird brand was integrated into the portfolio of Jarden Corporation and eventually acquired by Newell Brands. Today, the trademark is part of the Diamond Brands portfolio, which is the leading producer of matches and toothpicks in North America. While historically produced in Canada, Diamond Brand matches are largely associated with manufacturing operations that support North American distribution.

Newell Brands, the ultimate parent company, is a major American conglomerate with a diverse portfolio of consumer goods. They continue to maintain Redbird as a heritage brand within their outdoor and home solutions segment, ensuring that this classic brand remains available for consumers across Canada and beyond.

Alternative products:

• European alternatives to Redbird strike on box matches