AMA Fruit Juice

AMA (also known as Amita in some markets or associated with the Austrian Ama-Gütesiegel quality seal) is a premium beverage brand primarily focused on high-quality fruit juices and nectars. The brand emphasizes the use of natural ingredients and sustainable agricultural practices, often sourcing fruits from orchards that meet strict quality standards. AMA juices are produced in state-of-the-art facilities located in Austria, ensuring that the fresh flavors and nutritional values of the fruits are preserved during the bottling process.

The brand is owned and managed by Rauch Fruchtsäfte GmbH & Co OG, one of the most prominent juice producers in Europe. Founded in 1919 and headquartered in Rankweil, Austria, Rauch is a family-owned company that has grown from a small local press to a global industry leader. The company maintains control over its production chain to ensure the highest quality, distributing its wide range of non-alcoholic beverages to over 100 countries worldwide. Rauch remains committed to its Austrian heritage while expanding its international footprint through innovation and diverse product offerings.