Made O'Meter
Discover where a brand or product originates
SalMar is one of the world's largest and most significant producers of farmed salmon. Founded in 1991 by Gustav Witzøe in Frøya, Norway, the company has grown from a single processing plant into a global leader in the aquaculture industry. The brand is synonymous with high-quality Atlantic salmon, originating from the cold, clear waters of the Norwegian coast.
SalMar's production is primarily centered in Central and Northern Norway, utilizing advanced fish farming technology such as the 'Ocean Farm 1' offshore facility. While Norway is its main hub, the company also has significant operations in Iceland and Scotland through various partnerships and ownership stakes. SalMar remains a publicly traded company on the Oslo Stock Exchange, with the Witzøe family maintaining a controlling interest through their investment vehicle, Kverva AS.
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Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
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