Made O'Meter
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Phytoervas is a pioneering Brazilian brand known for its commitment to phytocosmetics and natural formulations. Founded in the late 1960s by businessman Hirofumi Ikesaki, the brand revolutionized the Brazilian market by introducing products free of salt, parabens, and dyes, focusing on the medicinal properties of plants. The brand emphasizes ethically sourced ingredients and vegan-friendly certifications, as seen on the packaging.
Currently, the brand is owned and manufactured by Pro Nova Indústria e Comércio Ltda., a Brazilian company specialized in the cosmetic sector. The manufacturing facility is located in Jandira, São Paulo, where they maintain rigorous quality standards. Phytoervas remains a domestic leader in the natural segment of the Brazilian personal care market, consistently updating its 'Phytocomplex' ingredient blend which features extracts of flaxseed, quinoa, and wheat.
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