Layrite Deluxe Cement Clay

Layrite Deluxe Cement Clay is a professional-grade hair styling product known for its extreme hold and matte finish. The brand traces its roots back to 1999 when Donnie Hawley, a renowned barber in Costa Mesa, California, set out to create a water-soluble pomade that held like wax but washed out easily like gel. This innovation birthed the 'Deluxe' line of grooming products.

Today, Layrite continues to embody the classic American barbershop culture. The product is primarily manufactured in the United States, maintaining its commitment to high-quality ingredients and performance. The brand remains under the ultimate ownership of its founding entity, specializing in professional grooming supplies for men worldwide. It is a staple in the barbering community and is widely distributed across North America through professional salons and retail outlets.