Uncle Tobys Oat Bars

Uncle Tobys is a quintessentially Australian brand that has been a staple of the national diet for over a century. Known for its commitment to nutrition and wholesale grains, the brand focuses on healthy snacks and breakfast cereals. Most of the production takes place in the historic factory located in Wahgunyah, Victoria, where local oats are processed to create their famous range of muesli bars and traditional oats.

While the brand holds a deep Australian heritage, its corporate ownership transitioned to international hands to facilitate global growth. Today, the brand is a core part of the Cereal Partners Worldwide venture. This strategic alignment allows Uncle Tobys to maintain its local manufacturing roots while benefiting from the extensive distribution and research capabilities of a multinational food leader. The brand remains synonymous with Australian sporting culture and healthy active lifestyles.