Le Gusto Schnittlauch (Chives)

Le Gusto is a prominent private label brand featured primarily within the ALDI retail ecosystem. This specific product is freeze-dried chives, designed for culinary seasoning and decorative garnish. The brand focuses on delivering high-quality pantry staples, herbs, and spices at competitive prices.

As a private label, Le Gusto products are manufactured through a network of specialized agricultural and food processing partners across Europe, with a significant portion of their herb production centered in Germany to ensure freshness and strict quality control standards. The brand represents ALDI's strategy of vertical integration, where the retailer controls the product specifications while outsourcing the actual farming and drying processes to regional experts.

Ownership of the brand belongs to ALDI, the global discount supermarket giant. Depending on the region, the brand is managed under the umbrella of either ALDI Nord or ALDI Süd, which both maintain headquarters in Germany. This ownership structure remains stable as ALDI continues to expand its private label footprint globally heading into 2026 and beyond.