Made O'Meter
Discover where a brand or product originates
Lynx, known as Axe in most regions outside the UK, Ireland, Australia, and New Zealand, is a prominent male grooming brand. The brand was originally launched in France in 1983 by Fabergé, which was later acquired by the multinational giant Unilever. The Excite variant is one of their popular fragrance lines designed for long-lasting freshness.
While the brand has its roots in French product development, it is now part of the global portfolio of Unilever. Manufacturing takes place in several locations worldwide to serve different markets, with major production facilities located in the United Kingdom, Argentina, and various European countries. As of 2026, Unilever remains the ultimate owner, managing the brand from its global headquarters in London.
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