Varta Longlife Power C Battery

Varta is a historic German brand specializing in battery technology, with its roots dating back to 1887 when Adolf Müller founded Büsche & Müller. The brand name Varta (an acronym for Vertrieb, Aufladung, Reparatur transportabler Akkumulatoren) was established in 1904. Today, the manufacturing of alkaline batteries like the Longlife Power series prominently takes place in Germany, as indicated by the 'Made in Germany' label on the packaging, reflecting the brand's commitment to high precision and engineering quality.

The ownership of the Varta brand is currently split between two major entities following various corporate restructurings. While Varta AG (headquartered in Ellwangen, Germany) produces microbatteries and energy storage systems, the household consumer battery division—which includes the C, AA, and AAA batteries seen here—is owned by the American company Spectrum Brands Holdings, Inc. Spectrum Brands acquired this division to expand its global footprint in the consumer products market. Thus, while the brand remains quintessentially German in its heritage and production for these specific items, the ultimate commercial control sits with an American multinational.