Made O'Meter
Discover where a brand or product originates
Rexona, known as Degree or Sure in various international markets, is one of the world's leading deodorant and antiperspirant brands. The specific product shown is Rexona Men Antibacterial + Invisible, a popular variant in Brazil designed to protect clothes from stains while providing long-lasting bacterial protection.
The brand was originally founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, the founder of the Sheldon Drug Company. It was later acquired by Lever Bros, which eventually merged to become Unilever. Unilever, a British multinational, serves as the ultimate owner. While Rexona is a global brand with manufacturing facilities worldwide, products sold in the Brazilian market are typically manufactured locally in Brazil to serve the regional demand.
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