Sensodyne ProEmalj Daily Protection toothpaste

Sensodyne is a globally recognized brand specializing in sensitive teeth care. The ProEmalj (known as Pronamel in English-speaking markets) line was specifically developed to help protect tooth enamel from acid erosion. Originally a product of Block Drug, the brand was acquired by SmithKline Beecham, which later merged to form GlaxoSmithKline (GSK).

In 2022, GSK spun off its consumer healthcare division into a new independent company called Haleon. Haleon now owns and manages the Sensodyne brand globally. Manufacturing for these products takes place in various high-standard facilities across Europe and North America, including the United Kingdom and Ireland, to serve global markets.