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Made O'Meter

Discover where a brand or product originates

Amo Manitoba Wheat Flour

ownerOrkla Group (Norway)
originDenmark
manufacturedDenmark

Amo is a historic Danish brand founded in 1928, originally established as Aarhus Mølle. It has been a staple in Danish kitchens for decades, known for its high-quality wheat flour and baking mixes. The Manitoba type flour shown here is a strong flour with a high gluten content, typically preferred for bread baking with a crispy crust.

Today, the brand is owned by Lantmännen, a Swedish agricultural cooperative owned by approximately 18,000 Swedish farmers. While the brand remains deeply rooted in Danish heritage and is largely produced in Denmark using Nordically sourced grains, its ultimate ownership sits within the Swedish cooperative structure. Lantmännen oversees the entire value chain from field to fork, ensuring sustainable agricultural practices for brands like Amo under its Cerealia division.

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