Bom Ar air freshener

Bom Ar is a leading brand in the home fragrance market, known globally under the Air Wick name. Originally launched in the United Kingdom, the brand has become a household staple across numerous countries. In Brazil, it operates under the name Bom Ar, offering a wide range of scents and delivery systems such as sprays, electric diffusers, and automatic dispensers.

The brand is owned by Reckitt Benckiser (now Reckitt), a British multinational consumer goods company that manages a vast portfolio of hygiene, health, and nutrition brands. Manufacturing for the Brazilian market typically occurs in local facilities to supply the internal demand efficiently, though global supply chains are utilized for components and specialized formulas. The brand emphasizes long-lasting fragrances and continuous innovation in odor neutralizer technology.