Kellogg's Special K Red Fruits

Kellogg's Special K is a world-renowned breakfast cereal brand originally launched in the United States in 1955. It was the first cereal to be fortified with specific vitamins and minerals targeted toward health-conscious consumers. The brand famously positions itself as a low-fat meal option that supports a healthy lifestyle.

Manufacturing for the European market takes place in several locations, including major facilities in Spain and Great Britain, though Kellogg's operates a vast global supply chain. In 2023, the Kellogg Company split into two independent public companies: Kellanova and WK Kellogg Co. The Special K brand is now part of the Kellanova portfolio, which focuses on global snacking, international cereal, and North American frozen foods. Kellanova remains headquartered in Chicago, Illinois, USA.