Marc Anthony Strictly Curls

Marc Anthony Strictly Curls is a well-known hair care product line designed specifically for curly and wavy hair types. The brand was founded by celebrity hairstylist Marc Anthony Venere in Canada, where the products are still primarily formulated and manufactured to this day.

Starting as a boutique salon brand in Toronto, Marc Anthony Cosmetics grew into a global household name. In 2016, the brand was acquired by MAV Beauty Brands, a global personal care platform. Today, the product maintains its heritage through its Canadian manufacturing roots while being distributed to professional salons and retail stores worldwide, including a significant presence in Australia and North America.