YES Platinum Dishwasher Tablets

YES is a prominent household brand in Sweden and Norway, primarily known for its dishwashing products. It was introduced to the Swedish market in 1962 by the American multinational Procter & Gamble (P&G). Interestingly, the brand is essentially the Scandinavian version of the internationally famous 'Fairy' brand. P&G chose the name 'YES' for the Swedish market after research suggested that local consumers found the word 'Fairy' difficult to pronounce at the time.

Today, YES Platinum dishwasher tablets are part of a global supply chain managed by Procter & Gamble. While the brand has deep roots in the UK (as Fairy) and the US (through P&G), the actual manufacturing of the tablets occurs in various specialized facilities across Europe and occasionally other regions to meet regional demand. The brand remains a market leader in the Nordics, often cited as one of Sweden's most trusted and strongest consumer brands.