Rossmann Haferdrink (Oat Drink)

Haferdrink is a plant-based beverage produced for Rossmann, one of Germany's largest drugstore chains. The product is manufactured in Germany, emphasizing local production and sustainability, as evidenced by the FSC-certified Tetra Pak packaging. It is part of Rossmann's extensive private-label range, which offers high-quality alternatives to branded goods.

The brand Rossmann was founded in 1972 by Dirk Rossmann in Hanover, Germany. Today, the company remains a family-owned enterprise, with the Rossmann family holding the majority stake while the Hong Kong-based A.S. Watson Group holds a significant 40% share. This combination of local German roots and international retail partnership has allowed the brand to expand its presence across Central and Eastern Europe.