Made O'Meter
Discover where a brand or product originates
Tony's Chocolonely is a Dutch confectionery company founded in 2005 by investigative journalist Teun van de Keuken. The brand was established with a mission to make 100% slave-free chocolate the norm in the industry, following his discoveries of child labor and modern slavery in West African cocoa farms. The iconic unequal bar divisions represent the unfair distribution of profits in the chocolate supply chain.
While the brand is deeply rooted in the Netherlands, its chocolate bars are primarily manufactured in Belgium at the Alprorose factory or through partners like Barry Callebaut to meet international quality and production standards. The brand remains a social enterprise, with a majority stake held by entrepreneurs and investment firms that support its ethical mission, ensuring it stays independent from larger, traditional chocolate conglomerates.
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