S-märke snack

S-märke (translated as 'The S-brand') is an iconic Swedish brand of confectionery, most famous for its chewy, powder-coated oval-shaped sweets. Originally created in 1956, the brand has become a staple of Swedish pick-and-mix culture.

The products are primarily manufactured in Sweden by the company Candy People, ensuring local quality control and adherence to traditional recipes. The brand transitioned from being a generic sweet to a standalone commercial brand through the efforts of Candy People, who now own the rights and oversee global distribution. The product remains a quintessentially Swedish treat, representing the country's unique 'lördagsgodis' (Saturday sweets) tradition.