Made O'Meter
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This product is an ICA branded shaving gel, specifically produced for the Swedish retail giant ICA AB. While the brand is quintessentially Swedish, the manufacturing of this specific personal care item takes place in Germany, a common practice for ICA's private label products to ensure high quality and cost-efficiency.
ICA (Inköpscentralernas aktiebolag) was founded in 1938 in Sweden and has since become the leading grocery retailer in the Nordic region. The brand remains under the ultimate ownership of ICA Gruppen AB (formerly Hakon Invest), which is headquartered in Solna, Sweden. The product is distributed locally through ICA's extensive network of stores across Sweden.
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