Bega Peanut Butter Smooth

Bega Peanut Butter is a staple in Australian households, known for its rich history and classic recipe. The product's journey began with Kraft, which produced the peanut butter in Port Melbourne for decades. Following a significant acquisition in 2017, the Bega Cheese Group purchased most of Kraft's grocery business in Australia, including the Port Melbourne factory and the iconic recipe that Australians had grown up with.

The brand transition was a highly publicized event in the Australian consumer goods sector, ensuring that while the name on the jar changed from Kraft to Bega, the product inside remained identical. Today, Bega Peanut Butter is celebrated as100% Australian-owned and primarily Australian-made, specifically at the historic Port Melbourne site, utilizing both local and imported ingredients to maintain its signature consistency and flavour profile.