Xtra Flytende Matfett

Xtra is a value-oriented private label brand owned by Coop, specifically designed to offer budget-friendly essential products across the Nordic region. This liquid cooking fat (Flytende Matfett) is a common kitchen staple used for frying and baking, formulated as a mixture of vegetable oils and fats.

The brand is a collaborative effort between the major Nordic consumer cooperatives, including Coop Sweden, Coop Denmark, and Coop Norway. While the brand is strictly North European in its management and distribution, the manufacturing of specific oil products like this one often occurs in various locations across Europe depending on the sourcing of the vegetable oils, typically distributed through Coop Trading.

Ownership lies with the respective national Coop retail groups through their partnership in Coop Trading. These cooperatives are owned by their members, making the ultimate ownership a consumer-based model rather than a single corporate entity. Each national branch manages its own local distribution and inventory.