Autry Action People sneakers

Autry is a historic footwear brand originally founded in Dallas, Texas, during the 1980s. Known for its 'Medalist' sneaker, which gained popularity for its minimalist design and performance features, the brand was a staple of the American tennis market. After becoming dormant for several decades, the brand was successfully relaunched in 2019 by a group of Italian entrepreneurs who repositioned it as a premium lifestyle label while maintaining its vintage 'American heritage' aesthetic.

While the brand's identity is deeply rooted in American sports culture, contemporary manufacturing for Autry products is primarily carried out in Indonesia and other Southeast Asian manufacturing hubs. The brand's headquarters and design operations are currently based in Venice, Italy, following its acquisition by European investors. The brand is now managed under the ownership of Made in Italy Fund and other stakeholders who have transformed it into a global fashion brand.