Xtra Baked Beans

Xtra is a value-oriented brand developed specifically for the Nordic markets. It is part of the private label portfolio owned and managed by Coop, one of the leading retail groups in Northern Europe. The brand was established to provide essential household goods and food items at a highly competitive price point, often serving as a budget-friendly alternative to premium brands.

The Xtra brand is a collaborative effort between major cooperative federations in Scandinavia and Finland. While the brand itself is managed from Denmark and neighboring Nordic countries, the manufacturing of specific products like these baked beans is often outsourced to specialized producers across Europe. In this case, the product is typically manufactured in Italy, leveraging the country's extensive food processing infrastructure. Ownership ultimately rests with the various regional Coop organizations that form the Coop Trading partnership.