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Cien Camomile Hand Cream

ownerLidl Stiftung & Co. KG (Germany)
originGermany
manufacturedPrimarily in Germany, but also produced in other locations

Cien is the private-label skincare and beauty brand for the German global discount supermarket chain Lidl. Specifically, the Camomile Hand Cream Care & Protection is a vegan-friendly moisturizer designed for normal skin, featuring camomile extract for soothing the hands. The product is marketed as an affordable luxury, often competing with high-end brands in dermatological tests despite its budget-friendly price point.

The manufacturing of Cien products is primarily centered in Germany, utilizing large-scale private label manufacturers that adhere to European cosmetic standards. Since Lidl operates in over 30 countries, regional variations in manufacturing may occur, but the core development and original production stem from Germany. The brand is strictly exclusive to Lidl stores and their online platforms.

Ownership of Cien lies with the Schwarz Group, a family-owned multinational retail group that also owns the Kaufland hypermarket chain. Based in Neckarsulm, Baden-Württemberg, the Schwarz Group is one of the largest retailers in the world. Cien represents a key pillar of their private label strategy, focusing on high-quality ingredients and sustainable packaging, such as the use of recycled plastic in their tubes.

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