Made O'Meter
Discover where a brand or product originates
KIND Healthy Grains Almond Butter Clusters are a popular snack product originally developed by KIND LLC. The brand was founded in 2004 by Daniel Lubetzky in the United States, with a mission to create snacks that are both healthy and tasty using ingredients you can see and pronounce. KIND has since grown into a major player in the global snack market, known primarily for its nut bars and granola products.
While the brand was founded independently, it became part of a larger corporate structure when Mars, Incorporated acquired a minority stake in 2017 and later took full ownership in 2020. This acquisition allowed KIND to expand its distribution globally. The product shown is primarily manufactured in the United States, utilizing a blend of super grains including oats, millet, buckwheat, amaranth, and quinoa. Today, KIND operates as a distinct brand within the Mars family of companies.
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