ICA Basic Honung (Honey)

ICA Basic Honey is a value-focused product under the private label of the Swedish retail giant ICA. The product is a blend of honey sourced from various flower origins both within and outside the European Union. This widespread sourcing allows ICA to maintain a lower price point while meeting their quality control standards.

The brand 'ICA Basic' was launched by ICA Gruppen to provide budget-conscious consumers with reliable everyday essentials. While the honey itself is sourced globally, the brand identity and the retail operations are deeply rooted in Sweden. The ultimate owner is ICA Gruppen AB, which is one of the leading retail companies in the Nordic region, primarily owned by ICA-handlarnas Förbund and AMF.