Misako Sushi Rice

Misako Sushi Rice is a premium medium-grain rice specifically selected for its stickiness and texture, making it ideal for sushi preparation. While the branding and name are Japanese-inspired to reflect the product's culinary use, the rice itself is typically grown and processed in Italy, which is a major European producer of specialty Japonica-style rice varieties.

The brand is owned by Heuschen & Schrouff Oriental Foods Trading, a leading importer and distributor of Asian food products in Europe. Based in the Netherlands, the company manages a wide portfolio of brands and supplies various ethnic food sectors across the continent. This product represents a common practice in the food industry where specialized agricultural products are sourced from regions with favorable growing conditions, such as the Po Valley in Italy, and marketed under brands that resonate with specific cultural cuisines.