Landjunker Chicken Wings Mild

Landjunker is a key private label brand for poultry products exclusively sold at Lidl. The product shown consists of pre-seasoned, mild chicken wings produced for the German market.

As a private label, the manufacturing is handled by various large-scale meat processing companies across Germany that meet Lidl’s specific standards and certifications, such as the 'Haltungsform' animal welfare rating visible on the packaging. The brand itself is part of the Lidl group's strategy to provide high-quality meat products at competitive retail prices.

The ultimate owner is the Schwarz Group, one of the world's largest retail corporations. They manage their supply chain through specialized purchasing departments and subsidiaries, ensuring the brand remains a staple in European supermarkets.