Meine Metzgerei Fair & Gut Ground Beef

This product is part of the 'Meine Metzgerei' brand, which is a private label specifically owned and distributed by ALDI SÜD. This particular line also carries the 'Fair & Gut' label, which is ALDI's welfare-conscious brand launched to bridge the gap between standard and organic farming practices.

Produced primarily in Germany, the beef is sourced following strict local welfare guidelines (Haltungsform 3), emphasizing higher animal welfare standards. The brand represents a significant part of ALDI's strategy to provide sustainable and ethical food options within the German discount market. Ultimate ownership lies with the ALDI SÜD group, headquartered in Mülheim an der Ruhr, Germany.