Elovena Wholegrain Oat Flakes

Elovena is one of Finland's most iconic and cherished food brands, famously recognized by the 'Elovena girl' featured on its packaging. Since its inception in 1925, the brand has been synonymous with health, naturality, and the purity of Finnish oats. The product shown, Täysjyvä Kaurahiutale, consists of 100% whole grain oats, traditionally grown and processed in Finland.

The brand is owned by Raisio Group, a Finnish company that is a pioneer in plant-based nutrition. Raisio operates a carbon-neutral mill in Nokia, Finland, where these oats are processed. The brand has evolved significantly over the decades, expanding from traditional porridge oats to a wide variety of snack bars, biscuits, and plant-based drinks, maintaining a strong focus on sustainability and Finnish agricultural heritage.