HalfPrice retail store

HalfPrice is a prominent off-price retailer that operates under the 'treasure hunt' model, offering a diverse range of branded clothing, footwear, home accessories, and cosmetics at significantly discounted prices. The brand focuses on providing high-quality merchandise from well-known global brands, sourced through direct partnerships and clearance inventories, making luxury and premium products more accessible to a broader audience.

Founded in Poland, HalfPrice is a key venture of the CCC Group, one of the largest footwear retailers in Central and Eastern Europe. Since its launch in 2021, the brand has rapidly expanded its footprint across European markets, including Austria, Croatia, the Czech Republic, and Hungary. The manufacturing of products sold within HalfPrice stores originates from various global locations, depending on the specific international brands being stocked at any given time.

The ultimate ownership of HalfPrice lies with CCC S.A., a publicly traded company headquartered in Polkowice, Poland. Under the leadership of the CCC Group, HalfPrice has become a strategic pillar of their retail ecosystem, complementing their footwear business with a diversified lifestyle and fashion offering. The company continues to invest in the growth of the off-price segment as part of its long-term retail strategy through 2026 and beyond.